Skip to Content

About us

Expert Guidance for Sustainable Farming


Our team provides the expertise and strategic insight needed to help your agricultural business thrive in a competitive landscape. We create tailored solutions that foster sustainable growth and long-term success.

Learn more

End-to-End 24/7 Customer Support for Farmers


From initial consultation to full implementation, we’re with you every step of the way, ensuring that all aspects of your agricultural business are optimized, giving you the tools and resources needed to achieve lasting results.

Learn more

Competitive pricing to accommodate all types of farms

Meet our team

Experienced professionals dedicated to your agricultural needs

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the selection of the best agricultural products, marketing, and customer experience strategies.

Alex Green

Chief Commercial Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the agricultural industry, Mich has helped the company to get where it is today. Mich is among the best minds in the agricultural product industry.

Aline Turner

Chief Technical Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ agricultural product specialists and looks after the community of thousands of farmers.

Iris Joe

Chief Operations Officer

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level in the agricultural product industry.